Music Videos

Across more than a dozen music videos, I served as the primary narrative writer and talent director—authoring treatments, scripts, and shot concepts that defined the story and emotional arc of each piece. Working in close collaboration with local studios, I directed artists and actors during narrative scenes, shaping performance, wardrobe, and scene execution to faithfully translate the written story on screen. My role functioned as a narrative and performance co-director, partnering with DPs and editors to ensure the final work honored the intent of the story while allowing each collaborator to operate at their highest craft.

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Gefen Brand + Content Strategy